Our Story
Discover the passion, craftsmanship, and community that drives everything we do at Roast & Ritual Coffee Co.
Founded in 2020
Roast & Ritual Coffee Co. was born from a simple yet powerful vision: to create a coffee experience that celebrates the artistry of coffee-making while honoring the people and places that make it possible.
What began as a small passion project between friends has evolved into a beloved destination for coffee enthusiasts, combining online convenience with the warmth of our physical location.
Our founders, John Belly Alipar and Migz Magbanua, bring decades of combined experience in the coffee industry. Their extensive travels to coffee-growing regions worldwide have shaped our deep commitment to ethical sourcing and sustainable practices.
Our Coffee Philosophy
Every cup tells a story of craftsmanship, community, and uncompromising quality.
Bean Selection
We meticulously select only the finest beans, focusing on single-origin coffees that showcase unique terroir and flavor profiles.
Artisan Roasting
Our expert roasters monitor each batch with precision, ensuring optimal flavor development and consistency in every roast.
Perfect Brewing
From pour-over to espresso, we guide you through brewing methods that unlock the full potential of each coffee's unique characteristics.
Our Commitment
Building a better coffee world, one cup at a time.
Quality First
We source only the highest quality beans, with a focus on single-origin coffees and unique blends that showcase the distinctive flavors of each growing region.
Sustainability
We partner with farms that practice sustainable agriculture and pay fair wages to workers. Our packaging is eco-friendly and designed to minimize environmental impact.
Community
We believe in building strong relationships with our customers, suppliers, and the local community. We regularly host coffee tastings, brewing workshops, and other events to share our passion.
Meet Our Team
The passionate individuals behind your perfect cup of coffee.
John Belly Alipar
Co-Founder & Head Roaster
With over 10 years of experience in the coffee industry, John brings expertise in bean selection and roasting techniques. His passion for discovering unique flavor profiles drives our product development.
Migz Magbanua
Co-Founder & Operations Director
Migz oversees our day-to-day operations and customer experience. His background in business and hospitality ensures that every interaction with Roast & Ritual Coffee Co. exceeds expectations.
Visit Our Shop
We'd love to welcome you to our flagship store, where you can experience our coffee firsthand, meet our passionate baristas, and explore our full range of premium products.